Marketing Manager

1. Lead & Develop the Marketing Team

• Build, train, and mentor the marketing team to execute high-impact digital strategies.
• Drive a data-centric approach, ensuring every marketing activity contributes directly to business goals.
• Set clear KPIs, measure performance, and ensure the team consistently achieves lead generation and conversion targets.

2. Drive Customer Growth Through Digital Marketing

• Develop and optimize performance marketing campaigns across Google Ads, LinkedIn, Facebook, and other B2B platforms to attract potential customers.
• Utilize SEO & Content Marketing to increase organic traffic and enhance brand authority.
• Implement Email Marketing & Marketing Automation to nurture leads and improve conversion rates.
• Optimize website UX/UI to improve conversion rates (CRO) from visitors to leads.
• Leverage Google Analytics, CRM, and tracking tools to analyze data and continuously refine marketing efforts.

3. Strengthen Brand Presence Through Digital PR & Media

• Develop a digital PR strategy, leveraging thought leadership content, press releases, and industry insights to enhance brand reputation.
• Collaborate with digital media, industry blogs, and online news platforms to boost SG Sagawa Vietnam’s visibility in the logistics sector.
• Manage brand reputation across social media platforms and industry forums, ensuring timely engagement with customers and partners.

4. Optimize Data & Lead Conversion

• Track, measure, and optimize marketing spend to ensure maximum ROI.
• Analyze customer data to personalize marketing campaigns and optimize the customer journey.
• Implement AI, chatbots, and marketing automation to enhance customer engagement and improve conversion rates.

5. Collaborate Closely With the Telesales Team

• Work closely with the telesales team to ensure high-quality lead generation and support revenue growth.
• Develop lead tracking and qualification processes, ensuring a smooth handover from marketing to sales.
• Create lead nurturing strategies to improve retention and maximize customer lifetime value (CLV)